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People often ask me if it’s hard to go to someone’s home or talk to someone on the phone and try and sell camp to them. Don’t you feel like a salesperson, they often ask. I guess in a way we are in the business of selling – on a basic level – we are selling a service – camp. So I suppose that you could say that part of my job is selling. But – I don’t think of it that way. I don’t think any of us thinks about it that way.

The great thing about Fernwood Cove is that we all believe in it. We believe in what we are doing, and we believe in each other, as directors, and we believe that what we are doing will really have an impact on our campers. We also believe that if our campers can take even a small piece of what we give to them, home with them at the end of the summer, maybe, just maybe, they can make the world a better place.

What does it mean to believe in Fernwood Cove? Every decision that we make is always made with our values in mind – does it fit in with our value of simple living? Does it fit in with our value of respect for the outdoors? And so on. I know that every decision we make falls in line with all of our values and our mission and we make every decision with the best interests of the community as a whole in mind.

But it’s not just that. We are constantly reviewing what we do, asking our staff, campers and parents what we could do to make things better and how we can constantly improve. We want everyone to be a part of making Fernwood Cove a better place each year because then everyone else will believe in it as well.  It’s the constant updates to facilities, equipment, review of rules, procedures, new activities, new programs, etc etc the list goes on. All of this careful attention to detail is how we show that we believe.

But of course it’s not just about the physical camp…nope – it’s about our campers, staff and families. We believe in our campers and staff and we encourage everyone to believe as well. We expect the best in ourselves and we expect the best in everyone else – not because we have high standards but because we want to be able to bring out the best in everyone and have them see the best possible people that they can be.

With the amount that we believe and care about our camp and everyone in our community – this gives us more power and strength to continue believing and caring. Our staff and campers make lifelong friendships – because of the power of Fernwood Cove. No one else on earth gets to see our staff and campers the way they see each other – at camp!

So am I a sales person? Am I trying to convince people – do I have gimmicks? Do I have a sales pitch? Do I talk about deals go to bed at night hoping to make a sale? Nope – none of us do.

You aren’t a salesperson if it doesn’t feel like a sale – we believe and that’s what makes Fernwood Cove – Extraordinary!!